This foundation was started after Tom Deierlein, a West Point graduate was activated in late 2005 to active duty military service after 12 years in the inactive reserves. While deployed as a Civil Affairs Officer focused on reconstruction, he reviewed the terrible conditions in Sadr City a slum of 2.3 million people in East Baghdad Iraq. The goal was to help children affected in war torn East Baghdad with basic life needs from shoes and clothes to school supplies and vitamins. After Tom was seriously shot in September of 2006, Sean Finnegan, Bill Flately, and Paul Bremer, advertising executives took the lead and started the Foundation with a fund raising kick off event at the Forbes Gallery in NYC in November 2006. Now that Tom is recovered and back in New York, the important works continues and grows. These innocent children are in desperate need of life's most basic necessities.